Why Apple users hold on to their iPhones for over 3 years!

There's a rise in % of iPhone users who own older models, from 26% in 2019 to 34% in 2023.  Here's why the iPhone gets retained 👉

According to CIRP

The high-priced iPhones are not for everybody. Spending over $1000 on a model with minimal hardware updates may seem unnecessary!

Expensive New Variants

Older iPhone models get good resale value even as they age. Contrarily, the top leaders in the Android market don't get the same money-back exchange value.

Higher resale value

This is a big plus. iPhone gets software updates for 5 years! Currently, even the iPhone 8, released in 2017, is eligible for iOS 16 updates and doesn't lag.


Lately, Apple Care Plus has been trying to put its best foot forward, catering to its existing users. Apple actively encourages users to insure their iPhones against potential damage.

Easy repairs

Apple recognizes the need to cater to a wider audience and make its products more accessible.  Hence, we expect Apple to introduce more affordable options without compromising on quality.

Future take